Current Time 0:00
/
Duration Time 0:00
Progress: NaN%
Current Time 0:00
/
Duration Time 0:00
Progress: NaN%

About Us

We are a media-tech company that’s behind some of India’s biggest digital brands: POPxo, Plixxo and Luxeva. The three platforms work in tandem to reach millions of users organically, engaging them with relatable and helpful content. All this is done with a view to redefining the digital media landscape in India by unlocking the potential of content, community and commerce.

Our Mission

Help our users achieve their goals and lead better, happier lives.

2014

Our story began with a website and a Facebook page called POPxo. In 5 years, we’ve become India’s largest community for millennial women and built a brand loved by millions. If content was the key then, a robust content distribution strategy was our secret sauce. Today, POPxo produces text, video and social content in 6 languages: English, Hindi, Tamil, Telugu, Bangla and Marathi. We are the voice of millennial women in India.

2016

We saw the influencer mania coming and launched Plixxo - an influencer marketing platform. Our technology enables us to execute large-scale influencer campaigns with ease. Today, we have over 37,000 influencers on our platform.

2018

We believe content and commerce are two sides of the same coin. So, in 2018, we began POPxo Shop - our private label for millennial women. From coasters to notebooks to sweatshirts and backpacks, we empower millennial women to express their personality through what they wear and carry.

2019

The year began with the launch of Luxeva, a digital platform for all things luxury that caters to women and men who are looking for the absolute best in life.

These past five years have been exciting and its because of the team. What started with a group of 3 dedicated women has grown to 183 member team - 68% of which are women! Our leadership team has a 60-40 ratio of women to men. We believe that content-led communities are the future of commerce and are excited about building it. We truly believe that the best is yet to come.